adsquare Recruits Tuomo Kokko From xAd As Director Partner Management - Doubles Workforce In 2014

  • Kokko joins adsquare with nearly a decade’s experience in digital and mobile advertising
  • adsquare doubled workforce from 9 to 18 in 2014
  • On course for growth with more hires planned for 2015

adsquare hires Tuomo Kokko as Director Partner Management. Kokko makes the transition to adsquare from xAd, a US-based Mobile DSP focused on location-based campaigns. Prior to this, Kokko worked a combined 7 ½ years at Nokia HERE and Google. In his role as Director Partner Management, Kokko will be working directly with adsquare’s COO Sebastian Doerfel with a focus on SSP, DSP, DMP and Exchange partner integrations.

“We’re happy to announce the addition of Tuomo to the team.” Says Doerfel. “With Tuomo on board we plan to provide continuous support to new and existing partners as we leverage our mobile audience data in new markets and further develop the business.”

adsquare doubled its workforce from 9 employees in 2013 to 18 in 2014. After receiving a $4.3 million Series A investment from Target Partners and existing investors in October of this year, the company plans to hire more new talent in the coming months including a Country Manager UK and Sales Director Germany. adsquare is also hiring further experts for its technology and product teams for 2015.

“Our continuing growth reflects the demand in the market.” Says Tom Laband, CEO at adsquare. “There is still a lack of reliable and actionable data for mobile advertising and our holistic approach offers a great solution to this.”

About adsquare GmbH
adsquare is Europe’s leading platform for Mobile Audience Targeting. The company leverages consumers’ current location for programmatic advertising and helps advertisers and agencies to pinpoint their target group in the right moment to make ads more relevant. Through partnerships with ad networks, publishers and global exchange platforms, adsquare offers clients access to premium audiences and attributes at scale. adsquare is an official AppNexus data partner, thereby accessible for any buyer on the AppNexus platform enriching inventory from global supply sources such as MoPub, Smaato, PubMatic and others. The platform works completely without cookies and has been awarded the ePrivacyseal for complying with strict European data protection laws.

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Daniel Rieber, Director Business Development
Tel.: +49 (0) 3302 - 81 89 042
Havelpassage 4, 16761 Hennigsdorf (Berlin)