adsquare (www.adsquare.com), Europe's leading platform for Mobile Audience Targeting, has received $4.3 million from venture capitalist firm Target Partners (www.targetpartners.de) and existing investors. The Series A financing will serve to accelerate the Berlin based company’s growth and international expansion. Additionally, adsquare will constantly improve their portfolio with new product innovations.
adsquare’s targeting platform bridges the gap between consumers’ offline behaviour and digital advertising. The startup enables advertisers , for the first time ever, to conduct campaigns tailored to wherever their target group happens to be, thereby increasing the effectiveness of the advertising message and minimising waste. adsquare’s approach is made possible by analysing the current local context of anonymous users in real time, based on billions of data points. "Where people go and when they go there are much stronger indicators of their personal interests and intentions than analysing the apps they have used. adsquare has been able to prove this with various successful campaigns and A/B tests for different verticals and clients" says Tom Laband, co-founder and CEO of adsquare.
adsquare provides advertisers with dynamically modelled audiences and a wide range of audience attributes through its partnerships with ad networks, publishers, and programmatic advertising platforms. As an official AppNexus data partner, adsquare enriches billions of requests on a daily basis from supply partners such as MoPub, Smaato or PubMatic. “As adsquare is fully integrated with global supply sources, advertisers can run highly targeted mobile campaigns at scale,” explains Sebastian Doerfel, co-founder and COO of adsquare. “Especially in programmatic advertising, knowing your target audience and leveraging available audience data is key to success.”
“For consumers the smartphone is the leading medium but the gap between mobile use and advertising spend remains hugely disproportionate,” says Olaf Jacobi, Partner at Target Partners. “Advertisers often bring up diversity of devices, cookie restrictions and a lack of targeting options as reasons for restraining. This is where adsquare and its disruptive technology comes in.”
adsquare was founded in 2012 by Sebastian Doerfel, Tom Laband und Fritz Richter. The company was seed-funded by bmp managed Frühphasenfonds Brandenburg, Berlin Ventures and various business angels. With its exceptional, ePrivacyseal certified technology, the company has already successfully delivered campaigns for brands such as Vodafone, Europcar, HRS and Deutsche Bahn. “We are very pleased to have found Target Partners as an experienced venture capitalist. Along with our existing investors, we are well positioned for future growth,” says Laband.
adsquare is Europe’s leading platform for Mobile Audience Targeting. The company leverages consumers’ current locations for programmatic advertising and helps advertisers and agencies to pinpoint their target group in the right moment to make ads more relevant. Through partnerships with ad networks, publishers and global exchange platforms, adsquare offers clients access to premium audiences and attributes at scale. adsquare is an official AppNexus data partner, thereby accessible for any buyer on the AppNexus platform enriching inventory from global supply sources such as MoPub, Smaato, PubMatic and others. The platform works completely without cookies and has been awarded the ePrivacyseal for complying with strict European data protection laws. For more information visit http://www.adsquare.com follow @adsquarecom or contact firstname.lastname@example.org
Press contact adsquare:
Director Business Development
Tel.: +49 (0) 3302 - 81 89 042
Fax: +49 (0) 3302 - 81 89 031
16761 Hennigsdorf (Berlin)
About Target Partners:
With €230 million under management, Target Partners is one of the leading early-stage venture capital firms in Germany. Target Partners invests in new startup and early-stage companies, and supports them with venture capital during their build-out and expansion phases. With many years of experience as managers, entrepreneurs and venture capitalists, the team at Target Partners supports entrepreneurs in developing and marketing products and services, building organizations, raising money and taking companies public in Europe and the United States.
Press contact Target Partners:
Agency for enterprise communication
80469 Munich, Germany
Tel.: +49 89 411 53 199