bmp media investors AG (ISIN DE0003304200) has acquired a 13.5% interest in muchasa GmbH, Hennigsdorf, near Berlin, in a round of financing.
“Muchasa” stands for multi-channel sales. The company operates a large number of e-commerce shops and channels relating to the theme “sleep” with multi-channel software that it developed itself. With over 100,000 customers, its main brand “perfekt-schlafen.de” is already one of the largest players in this segment in Germany.
Mark Beyer, Managing Director of muchasa GmbH,explained: “We successfully carried out our launch last year and have already generated over € 2 million in sales. At the start of this year, we acquired one of our rivals, whose position complemented our own. We are growing quickly and, with the current team and fresh funds from bmp media Investors AG, we will now be able to position ourselves as one of the leading providers in the “sleep” segment by expanding our customer base and gradually enhancing our product portfolio.”
Oliver Borrmann, CEO of bmp media investors AG, added: “We were persuaded by the combination of technology, team, and industry expertise. muchasa GmbH now finds itself on a consistent growth trajectory in a large market that is still very offline-orientated. We are delighted to be able to accompany and support this dynamic growth.
About bmp media investors AG:
The venture capital company bmp media investors AG (ISIN DE0003304200) has been investing in growth companies in the field of media and marketing services in Germany and Poland since 1997; it focuses on companies in the seed, start-up and expansion stages.
Its successful exits include eProfessional, K2, Bankier, Nokaut, nugg.ad and mbr targeting. In its current portfolio are companies such as brand eins, castaclip, dailyme.tv, iversity and Retresco.
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