bmp announces successful exit from Market Logic Software with recent €45 million investment round

MAGDEBURG & BERLIN, 1 June 2017 -- bmp proudly announces its highly profitable exit from Market Logic Software with the recent € 45 million investment round. As the second largest shareholder bmp sold all Market Logic shares from its managed IBG funds to Summit Partners, GENUI and current shareholders.

The IBG funds have helped support Market Logic Software since seed phase.

bmp Investment Manager and member of the Market Logic board of directors Mr. Ywes Israel welcomed the exit: “The new investment in Market Logic by internationally renowned investors GENUI and Summit Partners represents a tremendous step forward for the company. We are delighted to have played a role in Market Logic’s early stage growth and wish the management team all the best for the future”.

The transaction is subject to official approval by the European Commission.

About Market Logic
MARKET LOGIC develops and commercializes marketing information systems that help the world’s best brands to transform marketing and innovation processes with the right information at the right time. Market Logic platforms are deployed by global brands in consumer packaged goods, retail, healthcare and financial services including Unilever, Coca-Cola, Newell Brands, Colgate, Heineken and American Express. The company has offices in Berlin, Germany, and Chicago, Illinois. (

About the IBG funds
The IBG funds are based in Magdeburg and are the venture capital funds of the federal state of Sachsen-Anhalt. The IBG funds provide equity capital financing for young innovative technology companies with long-term and above-average growth potential. The IBG funds have already invested in more than 100 companies since 1996. Currently approximately 50 companies are part of the portfolio. The IBG funds are managed by bmp Ventures AG, Berlin and Magdeburg. (

About bmp
With background of experience of more than 250 investments in almost all technology segments, the majority of which were early phase, bmp is one of the most experienced venture capital investors in Germany. bmp Ventures currently manages the IBG funds in Sachsen-Anhalt and the Early Stage Brandenburg fund. (