bmp portfolio-company BETEGY gains SunLoto as exklusive partner for entering the Chinese Market

BETEGY (iteelabs Sp. z o. o.) becomes premium content provider for SunLoto, one of the leading sports lottery companies in China.

Just ahead of the football World Cup 2014, BETEGY, a portfolio-company of bmp media investors AG (ISIN DE0003304200), is announcing its cooperation with SunLoto in order to enter the sports lottery market in China, which is worth USD 21.9 billion.

BETEGY will provide SunLoto with its premium content via API, which will offer its 3.5 million existing customers an added value service under its Wozhongla brand. In addition to its online and mobile channels, SunLoto will market this service via 20 offline lottery centres. Millions of Chinese sports fans are to be given the opportunity to access BETEGY’s exciting content for the World Cup in Brazil. At the start of next season, Chinese football fans will then be offered predictions for a total of 20 football leagues worldwide.

SunLoto decided in favour of long-term cooperation with BETEGY and thus against an array of other providers due to BETEGY’s user-centric content, experienced team and track record. Both parties have signed a three-year licence agreement. In future, BETEGY will make itself available for further B2B partnerships and thus proceed systematically with the localisation of its service worldwide.

Jens Spyrka, member of the bmp media investors AG Executive Board, said of the cooperation: “We are excited about the access to the huge Chinese market, which in this form would normally be inconceivable for a start-up, and we are delighted with this win-win situation between SunLoto and BETEGY.”


BETEGY (iteelabs Sp. z o. o., provides online-based forecasts regarding the outcome of soccer matches. BETEGY analyses statistical data and current reports to help its users determine the best possible winning chances. For this, BETEGY uses its own unique and self-learning algorithm to include and weigh up various relevant statistical indicators such as the results of previous matches, current place in the tables, goals scored, etc.

 about bmp media investors:

The Venture Capital company bmp media investors AG (ISIN DE0003304200) invests in high-growth companies in the area of media and marketing services in Germany and Poland. It focuses on companies in the seed, start-up and expansion stages.

Since 1997, bmp media investors has been investing in media and marketing service companies. Some of its most successful exits include eProfessional, Gamigo, K2 Internet, Bankier, Nokaut, and mbr targeting. Companies such as brand eins, castaclip,, iversity and Retresco are in its current portfolio.

bmp media investors AG
Corinna Riewe
Schlüterstraße 38
10629 Berlin
Tel.: 030-20 30 5 567

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