Bus booking made as simple as flight booking - Amadeus agrees partnerships with Distribusion and Betterez to drive global bus sales and enhance bus operators’ offer worldwide

Hotel room? Check. Flight? Check. Taxi to the airport? Check. What about getting from the airport to your hotel in the city centre? An airport transfer bus could be the best option. Chances are, if you’re an inbound or infrequent traveller, you will wonder where to search and book this last leg. Imagine if that was taken care of through your travel retailer, removing all the uncertainty and stress, just as you would book a flight.

This scenario can now become a reality. With market liberalisation and growing competition, the bus is showing itself more and more to be a promising travel alternative. Now, it’s time to grow at full speed.

Distribusion brings over 300 airport bus transfer & intercity bus operators in 2500 destinations to Amadeus’ travel seller network. A single gateway to all this content means travel sellers can easily broaden their offer, attract new types of customers and drive revenues, all while forgetting about costly one-to-one setup and commercial relationships. With content, search, booking, payment, ticketing and settlement capabilities covered, travel agencies can focus on adapting this new offer to travellers, and in turn, bus companies will be more visible to new customers in new channels, ultimately driving sales growth. Initially, Amadeus travel sellers in central, eastern and southern Europe will be able to access Distribusion bus content with more across the world expected to join soon.

But Amadeus’ bet on the bus market doesn’t end there. Betterez now brings an innovative, end-to-end sales, operation and back-office platform for bus operators. The platform allows them to better sell, manage and promote their offer both in their direct channels, but also in new ones, including Amadeus’ travel seller network. Betterez’ expertise in the market can help them drive customer loyalty, efficiency and revenue. Regular investment in adopting or replacing new technology will be a thing of the past thanks to its fully scalable and cloud-based platform.

Travelling by bus is an attractive choice for many, but could be for many more. Bus operators now have a complete package to unlock growth and make a significant footprint in the global travel industry. Our two partnerships with Betterez and Distribution could not come at a better moment, when new entrants and market dynamics are pushing towards improving the overall offer and experience” said Antoine de Kerviler, Head of Rail & Ground Travel at Amadeus. “Imagine booking a convenient airport bus transfer on top of your flight and a weekend getaway by rail – all on the same itinerary through your travel retailer – this is door-to-door travel at its best.” 

“Betterez is consolidating an innovative proposition in the bus market by helping operators optimise their sales and distribution channels, operations, inventory, pricing, scanning, back office business requirements, and more.  We aim to help bus companies compete and grow by selling more and selling more easily” said Tal Shalit Founder & CEO of Betterez.  “Together with Amadeus’ technology and global reach, Betterez and Amadeus make for an ideal partnership to help the bus market reach the next level of growth and innovation.

Julian Hauck, Founder & CEO of Distribusion said “Travel sellers are paying more attention to bus travel to continue enriching their offer to travellers, and have been longing to add this kind of content in a simple, standardised and effective way for some time. The combination of our market leading bus content with Amadeus’ travel seller network will open the door to new travellers. We’re really looking forward to this new phase with Amadeus.

In addition to the business agreement with Betterez, last month, Amadeus announced a strategic venture investment in the start-up arena with the intention to drive innovation in bus travel. Betterez’ agile and modern platform makes it the ideal match for this investment to effectively serve this segment and improve the ground travel experience.  



About Distribusion
Distribusion, the leading global distributor (GDS) for airport shuttle and intercity bus rides, enables travel retailers (travel metas, OTAs, airlines, GDSs) to connect with airport shuttle and bus operators worldwide. The portfolio of 4 million bus rides of 300+ operators to 2,500+ destinations and 200+ airports make Distribusion the market leader in Europe. Today, online retailers with 60+ million visitors per month and 15.000 travel agencies worldwide trust Distribusion’s innovative technology for easy online and offline bus ticket sales to their customers. Bus operators benefit from a full booking solution including rides management, distribution, global ticketing, payment, and settlement services.

About Amadeus

Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).
The Amadeus group employs around 15,200 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as over 70 local Amadeus Commercial Organisations globally and has a presence in more than 190 countries.
The group operates a transaction-based business model. 
Amadeus is listed on the Spanish Stock Exchange under the symbol "AMS.MC" and is a component of the IBEX 35 index.
To find out more about Amadeus please visit www.amadeus.com, and www.amadeus.com/blog for more on the travel industry.

Press Contact

Distribusion Technologies: Pierre Becher, Head of Marketing, Telephone +49 30 346 5507 58, Email: pierre.becher@distribusion.com

Amadeus: Borja Saki, Telephone: +34 911771407, Email: borja.saki@amadeus.com

Distribusion | Simplifying Intercity Bus Distribution


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