Huge reach for precise audience targeting – adsquare data now available via AppNexus

  • adsquare is one of the first mobile real-time data providers available on AppNexus
  • Audience segments now accessible to console buyers and external bidders
  • Platform enriches over 45,000 requests per second

Precise audience targeting requires tremendous reach. adsquare’s real-time AppNexus integration is one of the first of its kind for mobile, demonstrating the increasing importance of real world behavioural data. With this new-found reach advertisers are guaranteed scalable, precise audience targeting, ensuring maximum campaign efficiency.

“The future of ad buying is programmatic. Making our data available via one of the world’s leading Exchange platforms ensures an immense volume of traffic and unprecedented reach” says adsquare CEO Tom Laband.

adsquare’s area of expertise is huge data. In Germany alone for example, the platform enriches over 45,000 requests per second reaching over 20 million users per month and counting. The company now processes more than 4 terabytes of data each month via AppNexus. Major global supply sources include MoPub, Nexage, PubMatic, Smaato and more.

Graham Wylie, AppNexus’ Senior Marketing Director EMEA & APAC says: “adsquare’s holistic approach puts the user in focus and unlocks the true potential of mobile data. Rich and reliable audience information is at the very heart of programmatic advertising”.

adsquare offers over 45 different audiences as well as the option for clients to custom build their own segments. Their data is available in Germany, France and the UK with more markets to follow. The first big brand case studies will soon be available for download at www.adsquare.com.

About adsquare
adsquare is Europe’s leading provider for mobile audience data. The company leverages consumers’ local context and mobile behaviour for programmatic advertising and helps advertisers and agencies to pinpoint their target group to make ads more relevant. Through partnerships with ad networks, publishers and global exchange platforms, adsquare offers clients access to audiences segments and attributes at scale. adsquare is an offical real-time data provider within AppNexus, thereby accessible for any buyer on the AppNexus platform enriching inventory from global supply sources such as MoPub, Smaato, Nexage, PubMatic and others. The platform works completely without cookies and has been awarded the ePrivacyseal for complying with strict European data protection laws. For more information visit http://www.adsquare.com follow @adsquarecom or contact info@adsquare.com

Contact

adsquare GmbH
Daniel Rieber, Director Marketing & Communications
daniel@adsquare.com
Tel.: +49 3302 8189042
Havelpassage 4, 16761 Hennigsdorf (Berlin), Germany