International Demand for adsquare Data: Company Hires UK Country Manager

  • Karel Ellis-Gray joins adsquare with nearly a decade’s experience in the digital industry
  • adsquare increases man-power in core markets to meet agency needs, addition of Country Manager France to follow
  • UK clients can access adsquare audience data via market leading demand side platforms such as AppNexus, byyd, StrikeAd, AdMaxim, LiquidM and more


adsquare has announced the addition of Karel Ellis-Gray as Country Manager UK. Prior to adsquare, Karel gained nearly a decade’s experience in digital and mobile advertising, most recently at Trademob and Next Performance. Karel will now lead adsquare’s UK operations, working directly with UK advertisers, agencies and trading desks to help better understand their audiences to make ads more relevant.

The Berlin-based provider for mobile audience data has experienced steady growth since 2012 with one foot poised on the gas pedal for further expansion in the EU and beyond. Today, the team already counts 23 people.

“With the addition of Karel we are able to root adsquare firmly in the UK.” Says adsquare CEO Tom Laband. “Having someone available on the ground in London is essential and we’re thrilled to have Karel on board to further develop the business there.”

With data currently available for Germany, France, UK, Austria and Switzerland and more territories to follow, adsquare is on a clear mission to position man-power throughout its core markets. The company is currently looking for a Country Manager France.

Given our privacy friendly approach and expertise, adsquare is a strong player in Germany.” Says Laband “Our focus has now shifted to leveraging that expertise in new markets.”

On joining the adsquare team, Karel says “Looking at the programmatic ecosystem today, adsquare has addressed the industry’s short comings in providing reliable and accurate data for mobile. It’s a privilege to join the adsquare team at this point in their journey.”

About adsquare GmbH:
adsquare is Europe’s leading provider for mobile audience data. The company leverages consumers’ local context and mobile behaviour for programmatic advertising and helps advertisers and agencies to pinpoint their target group to make ads more relevant. Through partnerships with ad networks, publishers and global exchange platforms, adsquare offers clients access to audiences segments and attributes at scale. adsquare is an official real-time data provider within AppNexus, thereby accessible for any buyer on the AppNexus platform enriching inventory from global supply sources such as MoPub, Smaato, Nexage, PubMatic and others. The platform works completely without cookies and has been awarded the ePrivacyseal for complying with strict European data protection laws. For more information visit follow @adsquarecom or contact

adsquare GmbH
Daniel Rieber, Director Marketing & Communications
Tel.: +49 3302 8189042
Saarbrücker Str. 36
10405 Berlin, Germany