- Adform partners with adsquare to offer premium mobile audiences via Adform GO
- Mobile data is key in user-centric campaign planning
- Audience data available via Adform for core EU markets
Just ahead of this year’s dmexco, Adform, the premier ad tech partner for media agencies, trading desks advertisers and publishers, has teamed up with mobile audience data platform adsquare to provide premium programmatic mobile audiences. Thousands of data points from a wide array of mobile, online and offline providers as well as pre-defined audience templates are now accessible via Adform’s ‘Adform GO’ mobile platform. The granular audience segments can also be combined to create custom criteria to fit individual brand needs.
“Adform is really happy to welcome adsquare to our Adform GO mobile offering, as we recognize the fact that many marketers are yet to realize the massive potential that mobile holds” says Adform CMO Martin Stockfleth Larsen. “We believe that our integration with adsquare will help our clients to reap the real benefits of mobile and effectively reach their audiences at the right time and in the right context.”
To deliver valuable advertising in the crucial ‘mobile moments’ throughout the customer journey, top quality audience data is central in campaign planning. The combination of adsquare’s privacy friendly mobile-first approach and Adform’s full-stack, multi-screen capabilities put both players at the forefront of today’s mobile programmatic ecosystem.
“Adform is a leading platform for brands in our core markets” says adsquare CEO Tom Laband. “As advertisers shift from channel-thinking to a user centric approach, partnering with key players such as Adform ensures advertisers have access to the valuable audience data they need.”
Both adsquare and Adform share the vision of ensuring a secure and privacy friendly programmatic environment for brands. adsquare was awarded the ePrivacy seal for best practice data processing and Adform prides itself on establishing a quality, brand-safe, effective and fraud-free ecosystem for all clients. A range of Adform GO updates are to be released in the coming months.
Established in 2002, Adform now has offices in over 15 countries. With adsquare data available for 7 EU countries including UK, France and Germany and a New York office in the pipeline, more markets are set to follow. The initial adsquare and Adform data offering covers UK, Germany and Italy.
adsquare is Europe’s leading platform for mobile audience data. The company leverages consumers’ local context and mobile behaviour for programmatic advertising and helps advertisers and agencies to pinpoint their target group to make ads more relevant. Through partnerships with ad networks, publishers and global exchange platforms, adsquare offers clients access to audiences segments and attributes at scale. adsquare is an official real-time data provider within platforms such as AppNexus, Adform and byyd thereby accessible for any buyer enriching inventory from global supply sources such as MoPub, Smaato, Nexage, PubMatic and others. The platform works completely without cookies and has been awarded the ePrivacyseal for complying with strict European data protection laws. For more information visit http://www.adsquare.com follow @adsquarecom or contact firstname.lastname@example.org
Adform is a media agnostic tech vendor for media agencies, trading desks, advertisers and publishers that offers the world’s only programmatic brand-led media platform supporting all aspects of multi-screen brand advertising. The Adform tech stack includes a demand side platform, third party ad server, data management platform, private marketplace, programmatic publisher ad server and a market-leading creative suite. Established in Denmark in 2002, Adform now has offices in 15 countries including the United States, United Kingdom, Germany, Sweden, Denmark, Norway, Finland, Spain, Italy, Netherlands, Belgium, Czech Republic, Poland, Lithuania and Belarus. Visit www.adform.com for more information, or follow us on Twitter @AdformInsider
Daniel Rieber, Director Marketing & Communications
Tel.: +49 3302 8189042
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10405 Berlin, Germany