- Vincent Tessier joins adsquare from French publisher alliance La Place Media
- Responsible for demand in EMEA markets
- adsquare live in 7 countries, teams in Paris, London & Berlin
Berlin/Paris/London 20th August 2015 - With more than 10 years of experience in media and mobile, Vincent Tessier has joined adsquare as Vice President Demand Partnerships. Vincent makes the move from French publisher alliance La Place Media, where he was Head of Mobile. He will now lead the Audience Data Platform’s international operations from the company’s new Paris office, with a strong focus on EMEA agency and trading desk relations.
“The mobile market is expected to hit $100 billion by 2016 according to emarketer, yet the lack of third party data in mobile programmatic has become a real issue” says Vincent. “Very few companies are able to offer what adsquare is offering to our market, empowering unprecedented targeting possibilities, especially in Europe. I’m really excited to join an incredibly talented team and to help strengthen relationships with all demand partners throughout EMEA.”
Vincent has been on the frontline of the French digital landscape since the early 2000s, having worked at AOL, Cellfish Media and Trademob. He is also known for his engagement in the mobile community with various initiatives such as his blog, marketingmobile.co, his MobileDrinks meetups and for AppDays, the largest conference about mobile and apps in France. Along with adsquare’s new French office and the addition of Vincent Tessier, the company is now an official member of IAB France, making adsquare active IAB members in the top 3 mobile markets in the EU.
“Mobile programmatic ad spend in the EU5 is mounting with further markets seeing spikes in growth” says adsquare CEO Tom Laband. “With the addition of Vincent, we’re able to effectively meet the rapid demand for international mobile audience data”.
With teams on the ground in Berlin, Paris and London and mobile audience data available for a total of 7 EU countries and plans for further expansion, adsquare’s vision of becoming the primary source for mobile audience data is well under way.
adsquare is Europe’s leading platform for mobile audience data. The company leverages consumers’ local context and mobile behaviour for programmatic advertising and helps advertisers and agencies to pinpoint their target group to make ads more relevant. Through partnerships with ad networks, publishers and global exchange platforms, adsquare offers clients access to audiences segments and attributes at scale. adsquare is an official real-time data provider within AppNexus, thereby accessible for any buyer on the AppNexus platform enriching inventory from global supply sources such as MoPub, Smaato, Nexage, PubMatic and others. The platform works completely without cookies and has been awarded the ePrivacyseal for complying with strict European data protection laws. For more information visit http://www.adsquare.com follow @adsquarecom or contact firstname.lastname@example.org
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